Pricing Philosophy
No reductions, no rip-offs
From day one, the idea behind DACHS was simple: build a cycling brand that values quality over hype, fair prices over fake discounts, and long-lasting gear instead of disposable trends.
We believe good products should be worth their price every single day of the year, not just when a countdown timer is running down. Our prices do not fluctuate and do not have big mark-ups.
The price can be trusted, as can the quality.
Buy once, use forever
We invest in quality, making products that are robust and reliable. They are made from premium materials, developed over an extended time-period, and tested on real bike-rides.
Each product starts with a series of questions:
- What do cyclist's need?
- What is currently available?
- What can be improved?
From there, development begins. We test carefully and critically. We evaluate each feature, deciding which genuinely enhance performance and which only add unnecessary cost.
At the end of the process, we have a product we are proud to put our name on, and even prouder of after years of being used.
Real company, real costs
DACHS is not a faceless corporation or a drop-shipping platform. We develop products and have them manufactured for us. We operate from a garage in Potsdam, Germany, where all products are stored, then inspected and packed by us before shipment.
Product Cost = Development + Manufacturing + Import + Inspection + Shipping + Tax
Small company, big overheads
We operate differently than many online brands. We pay German taxes, register properly for all required EPR schemes and certifications, invest in compliance and product responsibility, and honour guarantees & warranties.
However, this means our overheads are real (and real high).
Instead of cutting corners, we tackle it smartly...
Focus over excess
Rather than offering multiple similar products, we focus on a limited range and refine each product for its intended use. By concentrating on fewer, better-developed items, we can offer one product perfect for its intended use.
This is a win-win as it also keeps the manufacturing costs lower than if we were ordering lots of variations or versions. We can order larger quantities of fewer products, securing fair manufacturing prices at consistent quality. And then we pass those savings on to you.
Honest pricing
We price things to reflect the cost of development and manufacturing, not the price we think you will pay, and not the price other brand's think you should pay.
Although our prices might feel high, our products feel quality. We believe, if a product is good, long-lasting and reliable, it will always feel like a good-deal in the long-run. As cyclists, we know too well the frustration of a bad gear on a long ride.. That's why we started DACHS.
Last-stock discounts
Because we operate from a garage with real shelves and limited storage, we sometimes need to make space. When we are running low on a product and plan to replace or update it, we often offer a discount to encourage the final stock to sell, in order to make way for what's next.
Black Week
In the last years, we had an end of season sale on all products during Black Week. Again, this was not marketing strategy, it was practical shelf management. We needed to make room for new products arriving.
We didn’t discount to create urgency, we discounted to create space.
Quality. Honest. DACHS.
Overall our pricing philosophy is simple:
- Quality products that are worth their price.
- Be honest and upfront to our customers.
No cheap prices, but no cheap products.
No big discounts, but no big mark-ups.
Every product should make sense at full price, and that’s exactly how we like it.